Opening ceremony at Bosch Fahrzeugelektrik Eisenach
In 2006 Bosch Fahrzeugelektrik Eisenach GmbH put a new logistics centre into operation. The official opening took place in July 2006. Our task as the event organisation agency was to plan and carry out the festivities for the company’s staff and business partners and to arrange an Open Day for the families and friends of the employees.
After the ceremonial opening of the new logistics centre, the approx. 1,700 guests were invited to partake of a buffet in the marquee on the company grounds.
We then held a 'You Bet!' show in collaboration with the Bosch employees. Various teams from within the company submitted challenges. Prominent guests from the fields of sport, music and television, who had assembled on the stage for a chat show, evaluated the challenges and bet either for or against. By consciously involving the company’s staff in the show, we succeeded in creating a positive team atmosphere.
Towards the end of the evening a party band played the most popular hits from the past five decades of pop history. On the following day, the Family Open Day, around 7,000 guests were able to look around the new logistics centre and listen to employees explaining and showing the various production processes in the works.
There were many different forms of entertainment on the company grounds and in the marquee, ranging from the opportunity to go inside a crane 70 metres above the ground, via various concerts, to play equipment and activities on the theme of cars, mobility and transport.
Photos: Beate Krueger